Where to Buy Vétra, the Cool Workwear Brand, in Paris

From New York City to Paris, workwear is having a moment. But for French brand Vétra– a family-owned company that champions heritage and sustainability– it’s not just a passing trend. Producing high-quality overalls, jumpsuits and moleskins has been its mission since it was first founded in 1927 on the Ile Saint Louis in Paris by Edouard Beerens at just 26 years old. What’s the story behind the name? It comes from the abbreviation of “VETements de TRAvail” – in English, this would translate to WW, for “workwear.”

If you’re looking to buy Vétra garments in Paris, pop by Le Bon Marché, the venerable department store on the Left Bank. Check out the “Paris, Paris!” exhibition until October 20th. Each level of the store shows off exclusive collaborations with both emblematic maisons and emerging talents contributing to the French capital’s renowned creative wealth. Among these noteworthy brands, Vétra is located on level -1 in the men’s department.

 

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What’s more, you can find Vétra at the A L’O – 1905 concept store situated at 92 rue de Turenne in the Upper Marais. The boutique, known as A L’OUVRIER when it was founded in 1905 in Paris, specializes in high-quality workwear. Though it has changed locations from its original boulevard de la Villette location, the store is a part of the historic cultural fabric of Paris, and continues its mission today.

Psst. Did you hear about this cool collaboration? Vétra teamed up with iconic brand Le Coq Sportif on a canvas sneaker that’s 100% made in France. These limited-edition shoes are made with the venerable Vétra moleskin, with embroidered logos, leather lining and insoles, plus rubber outer soles. Snap up this fashion essential for your wardrobe while supplies last.

For more information, visit https://www.vetra.fr/en.