Unlike most cult French beauty brands, Biologique Recherche cannot be found in your local pharmacy. In fact, you could be forgiven for not knowing about it at all; the brand is so discreet it almost has an air of mystery around it. It does not advertise in glossy magazines, has a surprisingly low-key social media presence, and products are not available to buy online. You will rarely even hear anyone say they use it. But those who do are soon committed to the Biologique Recherche regime, with products achieving almost legendary status amongst fans.
Biologique Recherche was founded 35 years ago by the Allouche family. Yvan, Josette and Phillipe– a biologist, a physiotherapist and a doctor– brought together their knowledge to create the brand, which at the time was more a research laboratory developing products for professionals rather than a premium beauty brand.
Although the company still takes a more clinical approach to skincare than others, their flagship Ambassade de la Beauté headquarters is now also a luxurious beauty haven, hidden away behind the Champs-Élysées in a location as discreet as the brand itself.
Here fans can not only purchase Biologique Recherche’s hard-to-find products, available only in select retailers around the world, but also book an appointment with one the brand’s experts for an in-depth and personal three-stage skin analysis, a unique methodology that is also what helps to set the brand apart from others.
Believing that skin changes not only throughout our lifetime but also throughout the day thanks to unavoidable, and more avoidable factors, including climate, air-conditioning, smoking, stress, and age, Biologique Recherche analyzes what they call “Skin Instants,” measuring the skin’s levels of moisture, elasticity, and pigmentation, as well as the dreaded fine lines, wrinkles, and slackening of the skin.
However, the results of the analysis are not disheartening. The Biologique Recherche regime provide a solution for every problem, and stages two and three of the Skin Instants process includes your own personal prescription of products and an indulgent but effective facial to get to work on skin’s issues straight away. Combining Biologique Recherche products and massage, the results from just one treatment are instantly astounding, with skin improving even further over the course of the next few days.
Once home, no matter which products you are prescribed, all have in common a particular set of ingredients to achieve the high level of effectiveness that Biologique Recherche strives for. The highest quality of active ingredients available, high concentrations of botantical, marine, and biological extracts, and no artificial fragrances to minimize the risk of allergic reactions, are all part of Biologique Recherche unique recipe for skin health, with both of the latter also contributing to the ‘distinct’ smell that users associate with and learn to love about the brand.
In addition, every prescription will also include a suitable version of the brand’s iconic P50 lotion, which is one of the Biologique Recherche products that’s achieved cult status among devotees. Just one Google search alone provides one rave review after another on P50 and its seemingly magical properties, which seems to be another common ingredient among the Biologique Recherche range.
Biologique Recherche, 32 Av. des Champs-Élysées, 75008 Paris. Tel: +33 (0)1 42 25 02 92. Open Monday-Saturday from 9:30 am- 8 pm. Website: www.biologique-recherche.com
Lead photo credit : The brand's Ambassade flagship. Courtesy of Biologique Recherche Paris