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WhiskyLive & Fine Spirits 2011
While France brings to mind Champagne, Chablis or Châteauneuf de Pape, its whisky grabs one of the largest shares in the spirits market. From the corner bistro to high-end cocktail bars, you’ll find choices from the basics to the mind boggling.
This weekend, all the big boys and girls will come out to play for the largest whisky affair in Paris: WhiskyLive 2011. La Maison du Whisky and LMDW Fine Spirits have partnered with Whisky Magazine, Barmag and GQ Magazine to present a particularly interesting lineup of brands, experts and tasting opportunities.
This year’s theme, “Dégustation en Duo,” is inspired by masculine/feminine duality. While there has been a strong female presence in the world of whisky when it comes to the producing and distributing side, presence of the fairer sex has been somewhat lacking in more public arenas like salons, online forums and specialty shops. WhiskyLive 2011 aims to reach, embrace and celebrate both sexes, with a focus on duality.
WhiskyLive 2011 will play on this theme in several ways: exhibiting brands will set classics against new releases. For visitors looking beyond whisky, the salon will showcase additional spirits such as vodka, tequila, rum or cognac. Each of these categories will feature a male/female paired expert team of either blenders, journalists, distillers or other professionals to answer questions and lead talks in their area of expertise.
Of particular interest is the dedicated bar area. In what can only be called a “supergroup” of Paris bartenders, WhiskyLive 2011 has pulled together an exceptionally talented team from six of the city’s most notable cocktail bars. Representatives from the Buddha Bar, la Conserverie, Grazie, l’Hotel, Papa Doble and the Prescription Cocktail Club will highlight the duality theme, as each bar serves up a choice of only two cocktails specifically selected for the show. And for visitors willing to splash out a little more cash, reps from Paris institution Harry’s Bar will be shaking and stirring in the VIP section.
The most interesting aspect of any tradeshow or spirits salon is the opportunity to try something new or elusively hard to find. This year, visitors will have the chance to learn about and sample new products and limited releases from a respectable range of whisky, as well as cognacs, calvados and mescals.
WhiskyLive 2011 takes place in the Hôtel Particulier Salomon de Rothschild, a neoclassical historical monument rich with history—the perfect place for a bit of sophisticated sipping. The show is open to amateur epicureans and professionals on Saturday and Sunday, September 24 and 25, while Monday, September 26, is reserved for professionals only. Daily and weekend passes range in price from €45-€110 and can be purchased three different ways: through the WhiskyLive 2011 website, directly from La Maison du Whisky or LMDW Fine spirits shops or through the Réseau France Billet.
Venue: Hôtel Particulier Salomon de Rothschild
11, rue Berryer, Paris 8th
Online route maps for Paris bus, Métro, RER and Transilien (SNCF) (French only)
Publicity photos courtesy of WhiskyLive 2011
Forest Collins is a freelance writer who covers the Paris cocktail scene 52 weeks of the year, hence her twitter name of @52martinis and her blog. Click on her name to learn more about her.
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