In remembrance of the 100th anniversary of Armistice Day, I’d like to share a few of my favorite patriotic music sheets, scored at the flea markets. We’ll also pay homage to the Tin Pan Alley music publishers, songwriters, and artists. In the words of the late, great songwriter, Theodora Morse, “Hail! Hail! The gang’s all here!”
Meet Leo Feist
’Round 1898, the former corset salesman entered the music publishing biz, opening up shop on West 30th Street in New York City.
Ahead of the Casey Kasem Top 40 curve, Feist launched an annual music convention. Inviting everyone in the Tin Pan Alley industry not only to attend, but also critique 30 to 50 new tunes. The songs with the most votes got slated for publication as booklets and individual music sheets.
“You can’t go wrong with ANY Feist song!” the “Long Leader of Tin Pan Alley” often boasted in massive display ads circulated in his extensive promotional campaigns.
During the La Première Guerre mondiale (World War One), Feist published Songs the Soldiers and Sailors Sing. Sold in a pocket-sized edition to help Uncle Sam conserve fuel and paper, the 80-page collection was patriotic and catchy. It included now-famous titles like “K-K-Katy,” “Over There,” and “Hail, Hail, the Gang’s All Here.” At only fifteen cents a pop, nobody got left behind.
Distributed in music shops, department stores, and five-and-dimes like Woolworth’s, Kress, and McCory, friends and family of the soldiers were encouraged to sing the zippy tunes at home, in theaters, and at Liberty Bond rallies. “Learn ’em, Play ’em, Sing ’em! Get the cheero, fun-loving, full-of-pep Yankee spirit woven into every note and every word,” Feist wrote, wearing his heart on his “sheets.”
“There isn’t anything in the world that will raise a soldier’s spirits like a good catchy marching tune! Music Will Win The War! Every Song Is A Shot For Victory!”
Like no other
In full-page newspaper advertisements, Feist sounded his trumpet. Throughout the war, he never stopped rallying the troops and ditty followers worldwide. Here’s a snippet from the New York Tribune on the 10th of November, 1918.
“Sing, gol-darn-it, SING! Every song is a sixteen-inch shell to shatter gloom and worry! Sing! It’s good news for the boys over there. They’ll fight a bit harder, smile a bit broader, if they know we’re buying bonds, enduring war’s discomforts, working war’s work with songs and songs, morning, noon and night. Learn the new songs—the new hits from Song Headquarters.”
In 1920, New York newspaper columnist O.O. McIntyre wrote: “Feist had to fight his way to the top, but no one was bruised in the battle. His consideration for the other fellow has made him beloved, even by his competitors. He publishes about 40,000,000 sheets of music every year. Opened up and set end to end, these sheets would come pretty near to plastering the face of the earth.”
Dear Leo, thank you for the inspiration—yesterday and today.
Now, let’s strike up the band.
Lead photo credit : Au Revoir, But Not Goodbye: Music by Albert Von Tilzer, Words by Lew Brown, Published in 1917 by Broadway Music Corporation, Illustrated by E.E. Walton (Brack Collection)
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