Ten years ago, they conceived the brilliant and delicious idea of a chocolate show for the public and the Salon du Chocolat was born, in Paris. In its first year, the Salon welcomed 40,000 visitors. Each year since, the show has increased in popularity, reaching 100,000 last October over four days. Based on the enthusiastic responses of American visitors, Sylvie and François chose New York, for a U.S. Show. In 1998, the first Chocolate Show was held on Thanksgiving weekend at the Puck Building. The second Chocolate Show moved to the Metropolitan Pavilion in 1999 to accommodate more visitors and exhibitors. This year, the Chocolate Show expands with the addition of the Altman Building, adjacent to the Metropolitan Pavilion. “Basically, we’re offering 40,000 square feet of chocolate in every conceivable form,” explains François Jeantet. The Chocolate Show also made its debut in Tokyo, Japan, in February 2000, and the fourth edition of the show will take place from January 26 to 31, 2005 at Isetan Shinjuku and February 8-14 at Isetan Kokura.
“Our goal is to celebrate chocolate,” explains Sylvie. “To foster a richer appreciation and understanding for this wonderful, magical substance. “The Chocolate Show aims to introduce people to the many ways one can experience chocolate using all the senses!”
Sylvie & Francois trawl the world promoting the Chocolate Show. China, Peking, Shangai, Switzerland and Russia. Well, someone has to spread the good word.